Thing is, it’s a government site that is pretty useful and has won an award. http://blog.eogn.com/eastmans_online_genealogy/2009/06/cookcountygenealogycom-wins-naco-achievement-award.html And also: http://www.cookcountygenealogy.com/>
Archive for the ‘Marketing’ Category
26 May
Brand Tagging
For those of you out there who are interested in marketing & branding, or have recently viewed the MCLS Brand Development presentation, here’s a gem of a site that clears up any questions about the worth of brands. http://www.brandtags.net/ To view the tag clouds for the participating brands, go here – http://www.brandtags.net/browse.php Patty
20 Feb
Why don’t more libraries do this?
I know that we’ve talked about this before, but I like what some of the libraries have done by showing photos of the staff and their names on their website. I think it makes the staff more real. Upon pouring over the sites for over an hour (seriously) I found that only Penfield has a [...]
2 Nov
Marketing & Branding…One More Time
On Monday, I and a couple other people from the MCLS Marketing Team will meet with representatives from the Ad Council of Rochester to discuss steps that will lead to a marketing plan for the system. The team has been meeting since last spring, and frankly, we’ve found ourselves going round and round about what [...]
20 Sep
Gotta hand it to those cowpersons…
Wyoming libraries have an interesting PR idea , though my favorite at this moment has to be this one: http://www.wyominglibraries.org/rotating/Cold-dead-fingers-bookmark.jpg Larry
4 Sep
The Way It Should Be
Last Friday, August 30, I witnessed an event at the Lyell Branch that I hope will be repeated again and again — Mayor Duffy talking to 250+ kids about the importance of reading and the importance of libraries in the reading experience. He spoke about his own reading habits and asked the kids to take [...]
21 Aug
Here’s another library doing a video…
except of course we can’t see it here at work *$(* – from Eastman’s online genealogy blog of 8-20-07. I will look at it at home and post a comment. Allen County Public Library Genealogy Department Video From the convenience of your computer, you can now take a video tour of the Genealogy Department at [...]
17 Aug
Who wudda thunk?
I was looking at the Diocese of Rochester web site recently for a patron and came upon the podcast page: (http://www.dor.org/Podcast/index.asp) As you can see, they have podcasts, RSS feeds…and are even available through iTunes. Larry
13 Jun
On Branding…Again
Saw this little gem over on Logic+Emotion. What do you think? Branding is being replaced by design/technology as the future of business. The dismal nature of the branding science has started to become clear to business recently and they’re starting to vote with their investments and appointments. They’re turning from the people who create perceptions [...]
3 Jun
Look who’s got a MySpace…
Jenny Levine wrote about 2 librarians in Chicago who crated a MySpace page, and asked others to vote in the contest for best MySpace in Chicago. Without getting into that, it’s worth noting that the library page made into the final 8. When you go to that page, you can see that they have several [...]
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